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- Press Release, BOZEMAN, Montana – Simms Fishing Products is proud to announce that Wil Flack of San Pedro, Belize will have sales representation for the iconic brand in Belize and Mexico – including the Yucatan Peninsula.

Born and raised in British Columbia, Flack worked as a steelhead guide before moving to Belize where he owns and operates the Tres Pescados Fly Shop ( in downtown San Pedro.

Flack’s hiring comes as Simms expands and improves its line of award-winning fishing gear. In 2012, Simms is introducing a deeper line of sportswear, sunwear and GORE-TEX® outerwear that will extend anglers’ ability to fish in the most demanding conditions, anywhere in the world.

“We’re very happy to have Wil join us and help us grow in a region of the world with such tremendous fishing opportunities,” said K.C. Walsh, president of Simms. “We’ve been fortunate with our success in growing our business across the globe, and are excited by the potential growth Wil can deliver in this region.”

About Simms Fishing Products:  Established in 1980, Simms Fishing Products is the recognized leader in guide-quality fishing waders, outerwear, footwear and apparel. Their full line of gear is available at specialty and large format retailers nationwide. For more information on Simms, please visit For additional media information, please contact Matt Crawford at Pale Morning Media,, 802.583.6069.

Wil Flack at Tres Pescados Fly Shop, San Pedro, BelizeTres Pescados Fly Shop, San Pedro, BelizeWil Flack enjoying sports fishing in San Pedro, Belize

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Dorian Nuñez's picture

Dorian Nuñez


  1. avatar

    well...thats just  what  san pedro needs.......another  foriegner...opening up a dive shop and tour guide buisness.

  2. avatar

    Mr. Flack is one of the most environmentally conscious persons on the island and he has done tremendous work and efforst in the protection of our environment and endangered marine species in Belize. He is probably one of the most proactive fishermen/residents on the island and his involvement in our community is very much appreciated. He has done more for our environment than most residents of Ambergris Caye. These are the kind of people that we should be welcoming into out Isla Bonita as opposed to money hungry foreigners who just want to reap from our resources and not give back to our country.

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