The Belize Tourism Board (BTB) is pleased to announce the release of its first Travel & Tourism Mid-Year Performance Statistics Report. The report is the first digitally interactive publication produced by the BTB in an effort to provide the Tourism Industry with a snap-shot of tourism trends occurring over the first six months of the year. The publication is in lieu of the annual Tourism Digest that is produced at the conclusion of the calendar year and contains an overview of arrival trends in the overnight and cruise sectors respectively.
The BTB has increased its collaboration with the Statistical Institute of Belize (SIB)and the Central Bank of Belize to further enhance the Visitor Expenditure, Motivation & Satisfaction (VEMS)survey in an effort to provide more insightful data for stakeholders to make informed decisions. The sample size has been increased three-fold, and more detailed traveler data in areas such as tourist’s income level is now being collected. The data on visitors by origin market region has been expanded to include the regions of South America and Oceania and the ‘Visitor Purpose’ category now includes guests coming to Belize for a honeymoon or wedding. In addition, the mid-year report also contains updated information on the tourist visitor profile, including tourists’ average daily expenditure for specific components of their trip, average length of stay in specific destinations, visitor satisfaction rating, and many other data points based on survey data collected over the first six months of the year.
The mid-year report provides an overview of recent trends in the accommodation sector including basic performance indicators for properties in Belize that are registered with Airbnb. A subscription to “AirDna” data has been obtained to help us identify the level of impact of Airbnb properties on the industry. The AirDna platform is a web based application that allows users to view performance metrics of all properties registered with Airbnb within a certain geographic jurisdiction.
Insights into the latest tourism employment data collected by the Belize Tourism Board and SIB are also included in this report, and indicates the total number of persons currently employed in the tourism industry further broken down by gender and by district.
Stakeholders can keep abreast of monthly dashboards provided on the BTB website by clicking the following link: https://infogram.com/1p1rkpn7q35q3ehmyklx6mdp76f6pkrn9kv Data requests can also be sent to datarequests@belizetourismboard.org
The BTB remains committed to our industry stakeholders and the nation to report on the latest tourism trends and the performance of the industry, as we continue to promote Belize as a leading world class tourism destination and vacation paradise. Belize, a Curious Place!
