Belize’s “Impression” in the Twitter world and online has amplified as a result of a successful one-hour live chat, organized by the Belize Tourism Board (BTB) entitled “Where in the World is Belize!” This live chat, held Tuesday, October 2, 2012, was successful in promoting Belize as one of the ultimate vacation destinations. With an approximate “REACH” of 890,125 followers, (measured as new impressions) under the hash tag #WhereisBZE via @BelizeVacation, engaged new and existing followers along with Twitter-savvy industry partners in a question and answer chat “ABOUT BELIZE”.
BTB’s main focus for this live chat was to increase the awareness of Belize’s natural wonders, diversity, cuisines and historic legacy to a wide traveling online audience that are eager to explore the beauty of ‘Mother Nature’s Best Kept Secret’. With close to 1 million new impressions during the CHAT, this initiative was a huge breakthrough for Belize in its innovative online marketing ventures!
“LIVE CHAT” Metrics
TWITTER has evolved into a top business/product-to-consumer metric medium for the accuracy in online initiatives’ effective “Reach” and “Impression” on target audiences. The BTB recorded a total of 810 TWEETS (posts) under the hashtag #WhereisBZE, at the conclusion of this LIVE CHAT. A total of 95,188 followers tuned in using #WhereisBZE to participate, bringing the ending metrics of impressions to 890,125, some who are still trending the hashtag!
This initiative would not have been a success without the participation of our private sector partners, who also assisted by providing great prizes. The sponsors for the event were: Maruba Resort Jungle Spa, Splash Dive Center, Sunbreeze Suites, Sun Breeze Hotel, Chukka Tours, San Ignacio Resort, Smokey Mermaid, The Phoenix Resort, Community Baboon Sanctuary and the Caye Caulker Island Magic. This online chat was fun and interactive, allowing followers to highlight the beauty of our Jewel-Belize.
The BTB reiterates the importance of utilizing Social Networking Mediums and the rewards of effective online marketing ingenuities such as this. Let us celebrate and promote BELIZE and continue our close relationship for the success of ALL our future endeavors!
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