Following the recent addition of the twice weekly Westjet flight direct between Toronto and Belize City, the Belize Hotel Association was excited to participate in the Canadian Road show that was organized by the Belize Tourism Board and included the participation of several private stakeholders in the Tourism Industry of Belize. The BHA Marketing Director, Tessie Duran Tonaco attended the event to represent BHA members.
Following the recent addition of the twice weekly Westjet flight direct between Toronto and Belize City, the Belize Hotel Association was excited to participate in the Canadian Road show that was organized by the Belize Tourism Board and included the participation of several private stakeholders in the Tourism Industry of Belize. The BHA Marketing Director, Tessie Duran Tonaco attended the event to represent BHA members.
The intense two day marketing event, was hosted in Toronto, on Tuesday November 8, 2016, and in Montreal, on Wednesday November 9, 2016. The BHA, the BTB and attending industry stakeholders, each had a tabletop presentation at both venues, where they were able to have one-on-one meetings with a total of more than 100 Canadian travel agents.
After the meetings and business exchange, dinner was served to the agents while, Ms. Deborah Gilharry and Ms. Althea Sebastian, Travel Trade Officers of the Belize Tourism Board, gave a video and slideshow presentation about Belize, the areas of interest and the culture of the different destinations within the country, this was followed by a question & answer segment, and then a raffle of vacation packages to Belize, that was greeted with much enthusiasm from the agents.
Westjet Airlines attended the event and gave an introductory presentation in Toronto. They also offered round trip flights to Belize to be included in some of the packages at both events.
Mrs. Reggie Kieda of MKTG Inc, the Canadian counterpart that assisted the BTB with the logistics of the event, was instrumental in sourcing agents that were either already selling Belize or had a high interest in selling the destination to their clients.
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