The Belize Tourism Board (BTB) hosted its fifth consecutive annual Digital Marketing Summit on July 19, 2019 at the Western Biltmore Plaza Hotel in Belize City, where marketing experts updated marketers on the latest developments and guided them on how to improve their respective businesses.
Presenters at the summit included 13 local and international presenters, including representatives from Google, Expedia, Bootcamp Digital, Meltwater, Lw/ND Media, Yello Media Group, ICF Next, DIGI, Copa Airlines, KFS Media, Tropic Air and Matchcraft.
The summit was split into four panels, namely Social Media, Brand Strategy, Digital Marketing and Influencer Marketing. A new added feature this year was a workshop segment where participants had the opportunity to gain some hands-on experience from what they have learned during the summit. There were four workshops in the afternoon based on the above-mentioned panel categories.
This year's Keynote Speaker was Allison Chaney from Bootcamp Digital, a leading provider of social media and internet marketing consulting, training, workshops, seminars and speaking.
The Digital Marketing Summit is implemented by BTB every year as part of its efforts to help local tourism stakeholders and marketers remain ahead of the competition. Staying current is no longer an option but a necessity in order to be on the cutting edge. The BTB has described the Digital Marketing Summit as a hub of inspiration and insights involving some of the world's top professional marketers.